Cover letter

Content marketing & mass media have always been some of my greatest passions

Highly passionate about mass communications, my interest in emerging & traditional media platforms, I seek this fill a position in communications & media consultant that will put to use my past and current experiences in account management in the spheres, media monitoring and analysis, public relation as well as news dissemination & marketing.

Member of the CISION Québec team from October 2011 until June 2013, I have acted as Client Manager & Professional Services. For CNW Group, I have held the Account representative position from 2007 and as of 2008, I have also occupied the Account manager position for the Montreal and Western Canadian offices. I have dealt with a diverse portfolio of clients, including corporate affairs managers of publicly traded companies, investor relations and public relation firms, private companies, governmental agencies and cultural organizations while developing existing and new business opportunities via new products and services.

Earlier held positions have greatly contributed to my extensive knowledge of print and electronic media environments, (Presse Commerce Corporation, Québecor, Bell Media) as well as experiences gained via advertising placements monitoring mandates (Eloda Advertising Intelligence) and media monitoring, (MediaVantage via CNW Group and Salesforce’s Radian 6 via Cision).

Furthermore, while at Presse Commerce Corporation, Canadian and European magazines as well as newspaper circulation were under my supervision in the framework of newsstand visibility programs under the Multimags retail banner and its 400 affiliates as well as subscriptions programs in waiting rooms across Canada.

I strongly believe my experiences and knowledge of content consumer markets, announcers, publishers, broadcasters combined with my familiarity with different new media platforms and clients’ needs are relevant to fill such a mandate.

I wish to reiterate my complete availability for a conversation in order to introduce myself.

Yours truly,

Ludger-François Chérestal